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Sundial Brands Expands in Mass Market

Baby care hits CVS, Kroger and Stop & Shop.

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By: TOM BRANNA

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Sundial Brands, producer of the natural skin and hair brand SheaMoisture, has expanded its SheaMoisture Baby Care Collection to more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets nationwide. According to the company, the bath and body products feature certified organic shea butter, frankincense, myrrh and argan oil. The shea butter used in the products is ethically sourced through a special program created by SheaMoisture with women’s co-ops in No...

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